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Celebrating Success: INXS Creations’ Innovative Branding for Bimbo Bakeries India

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Acknowledging accomplishments is more than simply a formality in the fast-paced business world, where every milestone is a testament to diligence and hard work; it’s a celebration of the spirit that propels a firm ahead. At INXS Creations Pvt Ltd, we are committed to designing environments that motivate people to pursue excellence while also paying tribute to these accomplishments. This conviction inspired us to create the “Wall of Fame” and “Wall of Glory” for Bimbo Bakeries India at their Gurgaon headquarters, an undertaking that completely reimagines corporate branding in communication.

Bimbo Bakeries India aimed to establish an area in their workplace that would serve a purpose beyond honouring their high performers. They envisioned a location that would inspire each person to do greater things by constantly reminding them of the company’s goals and ideals. The difficulty lay in creating a design that is profoundly connected with the brand’s values while still aesthetically attractive.

INXS Creations stepped up to the plate with a significant and inventive concept. The “Wall of Fame” and “Wall of Glory” were intended to be active installations rather than merely static exhibits that chronicled the achievements, tenacity, and unshakable dedication of Bimbo Bakeries’ finest workers.

These walls were the result of a creative, skillful, and cooperative process. Our design team started by thoroughly examining the brand’s identity and taking cues from the principles that Bimbo Bakeries deems important. The idea was to design two different but complementing walls, each with a distinct personality and a shared function.

The “Wall of Fame” was intended to serve as a visual tribute to personal successes, listing the names and highlights of those who had exceeded expectations. We created a design that was both sophisticated and strong, using sleek, contemporary materials that mirrored the company’s forward-thinking attitude.

WALL OF FAME

Conversely, the “Wall of Glory” was designed to recognize team achievements, marking partnerships and pivotal moments that had shaped the organization’s path. The strong, dynamic elements of this wall’s design, which was inclusive and inspiring, captured the teams’ passion and energy.

WALL OF GLORY

As the walls took shape, it became evident that they were effective corporate communication tools rather than merely cosmetic accents. Workers at Bimbo Bakeries India started to recognize themselves in these walls not only as fellow employees but also as essential players in a greater story of achievement and expansion.

The “Wall of Fame” and the “Wall of Glory” attracted attention and started discussions right away, becoming main focal points in the office. They fostered a sense of pride and belonging among the staff members by acting as regular reminders of what could be accomplished with perseverance and hard effort.

This project was more than simply another assignment for INXS Creations; it was a chance to expand the definition of corporate branding. Through the integration of creative design and a thorough comprehension of the brand’s principles, we succeeded in crafting a venue that respected history while also serving as an inspiration for the future.

At Bimbo Bakeries India, the “Wall of Fame” and “Wall of Glory” are now more than just exhibits; they are active, breathing components of the business’s culture that consistently promote excellence and commemorate achievement.

We at INXS Creations are honoured to have shared in this experience and are eager to design additional areas that uplift, encourage, and revitalize brands.

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